The demi is designed to create a stronger community for locally owned business. Could it take off across Canada?
Martin Zibeau, a middle-aged, bearded guy more likely to be found in a sweatshirt than a suit jacket, doesn’t look like the mastermind behind a new financial instrument. But in the Gaspesie region of northern Quebec, the “demi”—a new local currency that Zibeau dreamed up with a few friends over drinks at a Carleton-sur-Mer brewery—is taking off.
